Music Marketing Hacks - A Keynote by Mirko Gläser • Rocklab, Luxembourg

  • conference
  • music
  • Mmmhhh tu sembles intéressé par "music". Clique sur les mots clefs qui te plaisent... et hop ne rate plus rien les concernant. A toi de jouer !

This session is for artists, musicians, managers, bookers, promoters, and everyone else in the music industry from Luxembourg and the Greater Region who are looking for innovative solutions within real-world constraints.

Mirko Gläser (Uncle M) will share new ideas for small budgets in a keynote as part of Initiative Pop’s Music Business Education Program. With over 25 years of experience and collaborations with well-known European artists, he'll deliver practical strategies to optimize music promotion, like nano-influencer campaigns, genuine viral content, guerrilla tactics, and the importance of human connection in modern music marketing.


Good to know

Keynote duration: 45 minutes.
Speaker: Mirko Gläser (founder of Uncle M label, Oh Lumiere Publishing).
Program: Initiative Pop - Music Business Education.
Audience: artists, managers and music industry professionals.
Food & drinks available on site.



Rockhal

Where does it take place?

Luxembourg 5, avenue du Rock'n'Roll, L-4361 Esch-sur-Alzette, Luxembourg

Rockhal
5
avenue du Rock'n'Roll
L-4361 Esch-sur-Alzette
Luxembourg



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  • 2026-06-16 19:00:00 2026-06-16 20:00:00 Europe/Paris Music Marketing Hacks - A Keynote by Mirko Gläser • Rocklab, Luxembourg This session is for artists, musicians, managers, bookers, promoters, and everyone else in the music industry from Luxembourg and the Greater Region who are looking for innovative solutions within real-world constraints. Mirko Gläser (Uncle M) will share new ideas for small budgets in a keynote as part of Initiative Pop’s Music Business Education Program. With over 25 years of experience and collaborations with well-known European artists, he'll deliver practical strategies to optimize music promotion, like nano-influencer campaigns, genuine viral content, guerrilla tactics, and the importance of human connection in modern music marketing. 5, avenue du Rock'n'Roll, L-4361 Esch-sur-Alzette, Luxembourg Rockhal
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