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Beauty Filters & Lookmaxxing: Beauty Pressure and Feminist Interventions

at 0.3 KM
CID Fraen an Gender
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Beauty ideals and practices are not neutral. They are expressions of power, control, and societal expectations, and are massively amplified by social media. Staged bodies, "perfect" femininity, and rigid role models not only normalize but also discipline: they dictate how bodies should look, how they should move, and how they should be judged.
Beauty work becomes a silent obligation for everyone, though not equally for everyone. It consumes time, energy, and attention, ultimately serving to conform to existing norms. As author Moshtari Hilal writes, the concept of "beauty" is inextricably linked to its opposite: "ugliness" also contains "hatred" towards all those bodies that do not fit dominant ideals. At the same time, we observe that with the rightward shift in society, traditional gender roles are being propagated more strongly, for example in the form of "trad wife" narratives, hyperfeminine ideals, or antifeminist discourses that are deliberately spread via social media. The pressure to conform to beauty standards in this context is therefore not a superficial, fringe phenomenon. It is closely linked to questions of control, conformity, and social order.
The presentation combines practical experience from our workshops on "Beauty Pressure and Social Media" with feminist analyses of the body, norms, and social classification. The central question is: Who benefits from these ideals, and how can we counter them? Afterwards, we invite you to an open discussion. The aim is to create a shared space to exchange experiences, understand the underlying mechanisms, and develop collective counter-perspectives.
The event will take place on June 18th, shortly before the summer holidays, when pressure to conform to beauty standards and body norms becomes particularly noticeable.

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