Publication date: 2020-06-11
Drive-in cinema, a competitor for movie theaters?
After Mamer and Echternach, the city of Luxembourg is also launching into the cinema in drive-in mode this summer, while the cinemas are preparing to reopen on June 17. They see it as a form of complementarity to their offer.
Never two without three: after the municipalities of Mamer and Echternach, the city of Luxembourg is also embarking on the drive-in cinema experience, the mayor Lydie Polfer announced on Wednesday. Meet up is given every evening from July 17 to August 1 in the Glacis parking lot to make a canvas, sitting in his vehicle.
However, cinemas in the country have been allowed to reopen since May 29 following the lifting of containment measures. Main operator of theaters in the country, Kinepolis announced the resumption of its activities on June 17 to prepare its theaters for new sanitary standards.
Should this be seen as a form of competition with regard to a sector which has been greatly affected by the health crisis? The analysis is not done. "Drive-in cinema has this nostalgic side, it is a complement to traditional cinema", however believes Christophe Eyssartier, head of Kinepolis Luxembourg.
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